Protecting your brand

The branding of your business - what distinguishes your goods and services from those of your competitor - is critical in today's highly competitive commercial environment. Trade marks identify your business and can be your most valuable asset.

Our IP team has extensive experience in acting for a range of national and international companies in protecting, managing and enforcing their brands. We also work with foreign firms in providing the most prompt and cost effective trade mark advice and protection overseas.

As specialists in this area, we are well-equipped to manage your trade mark portfolio - whether it consists of brands, words, logos, signs, shapes, colours, sounds and scents - in the following ways:

• advising generally on your legal rights associated with your trade marks or trade names
• conducting comprehensive trade mark searches to ensure the availability and registrability of your proposed trade mark
• preparing and filing trade mark applications in Australia and overseas
• responding to examination reports and prosecuting trade mark applications to registration
• renewals
• conducting opposition and non-use proceedings
• enforcing your registered trade mark in cases of infringement
• licensing, assignments and other commercial arrangements
• effecting the acquisition and disposal of trade marks in commercial transactions
• business and company name advice and registration 
• providing domain name advice, registrations and transfers
• IP Audits
• Access trademark

We pride ourselves on our integrated approach to the proper management of your trade mark portfolio. 

Click here for Trademark Costing